BuyFrame · Triggers
5 personas. Fifteen triggers. One grid.
Each buying pattern enters with a different pressure point. The grid meets urgency, curiosity, and risk where commercial momentum is highest.
- T01-CPQ is too Expensive
- T02-Rescue Stalled Implementation
- T03-RCA Latency rage - faster than Salesforce
The Burnt Buyer
- T04-Spreadsheet Pricing Chaos
- T05-Investor cost clamp - do more with less
- T06-New Head of Pricing - first 90 days
- T07-Compliance - driven repricing
Operator under Pressure
- T08-Vibe - coded DIY Pricing
- T09-App - dev shop search
- T10-Legacy App rebuild
The Builder
- T11-Series C/D fintech scaling
- T12-Pre - exit valuation lift
- T13-Post - SaaS / Klarna Mode
- T14-Salesforce → Microsoft / headless pricing
The Strategist
- T15-Agentic - curious explorer
The Curious Agentic Explorer
- 5
- Personas
- 15
- Triggers
- 1
- Grid
- ∞
- Motions
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